XTalk: The Customer You Can't See: Perception, Neuroscience, and the Hidden Drivers of Every Experience
Wed, 13 May
|Online link to be shared closer to the date
Speaker: Monika Jus Founder | The Conscious Shift 15+ years in leadership & psychology Trusted by 100+ professionals across consulting, tech, healthcare and start-ups 20,000+ newsletter subscribers https://offers.theconsciousshift.net/b2c-conscious-shift-coaching/about
Time & Location
13 May 2026, 17:30 – 18:30
Online link to be shared closer to the date
About the event
CX professionals are trying to understand customer behaviour through demographic data and satisfaction scores – tools built for a world where humans are rational, consistent, and segment-able. They're not. The brain constructs reality before a customer ever consciously evaluates your product. Until CX strategy accounts for how perception works, personalisation will remain guesswork and C-suite buy-in will remain elusive.
Attendees will walk away with
Understanding why customer segmentation is structurally limited by neuroscience
A working model for what actually drives customer behaviour (beyond stated preferences)
A different perspective of hyper-personalisation as a perception problem, not a data problem