Customer Experience South Africa (CXSA) is a professional association and governing body created to represent Customer Experience professionals in South Africa.
The CXSA professional body provides legitimacy for the profession of Customer Experience in South Africa, as well as support for all levels of people intent on improving the experience of the customer.
Customer Experience South Africa represents a diverse member base of qualified and accredited Customer Experience professionals, corporates focused on improving CX, suppliers to the customer experience industry, Academic professionals, and students.
Good customer experience ensures customers receive more than their expectations at every touchpoint
Customer experience (CX) is the culmination of each and every interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey , the brand touchpoints and the environments the customer experiences (including digital environment) during their experience.
All interactions experienced by a customer before, during and after a purchase form part of the end-to-end customer experience.
What a customer experiences is personal and can involve sensory, emotional, rational and physical aspects that create a memorable experience.